Some tech trends fizzle out and die a quiet death, unlike others which make a significant difference in the industry. Chats is the most powerful form of customer service which creates one to one interaction between users and app developers.

No matter what type of apps your business requires, all you want is to create a better user experience and boost your future prospects. To  give you some ideas about how you can make your big idea a reality take a look at this :

                  Live chat is now a “must have” communication tool for any business.

According to survey of  American online consumers, 68% of customers engage in live chat option and 63% prefer getting back to a website with live chat feature. Live chat option is a great tool to level up your customer services to a greater extent. This feature helps you to build customer confidence in your product and thus helps in improving your conversion rates. As adoption rates for the companies using chat are going high, soon all your competitors must be using it. The responsive, goal driven live chat empowers qualified leads to take the next step and convert. Live chat feature amplify your sales by engaging, qualifying and converting more leads.

According to Econsultancy, 73% of customers feel satisfied when they use the live chat feature as compared to other options.


Real-time customer support using live chat

Consumer expectations for response time, availability of information and immediacy of need satisfaction are growing by the day and it is forcing all the businesses to rethink their approach to consumers.

Furstperson found that 77% customers won’t make purchase on a website if there is no live chat option available. This feature increases your efficiency by allowing to handle multiple chats simultaneously. The number of messages exchanged alone doesn’t just impact customer, time to the first reply also plays a major role. 79% of customers say that they prefer live chat purely because of the immediacy it offers compared to other channels. It also reduces overall helpdesk center cost by lowering the waiting queue time and increases the average order value.

Quick responses means happy customers and a reduced burden on your customer service team.

When you buy a product what’s better than having someone from the company to communicate with in case you have any query, issue or concern. Having a live person answering your queries is way more satisfying than automated bots. Providing support teams is a great way to optimize your customer services and helps you to build a long-term relationship. Thus, establishing an online chat feature and making it noticeable on your homepage is of high value to your business.


End users do not technologies shape the market. Consequently, marketers need to stay abreast not only of technological developments but also of the way people respond to them

Matt Haig Author of Mobile Marketing – “The Message Revolution”

Feedback is one of the most essential features every business owner must consider. The voice of customer data is extremely powerful. Feedback definitely provides you and your developers a helpful insight. It becomes a stepping stone in improving your business and determining what works for your customers. Giving users the ability to provide immediate feedback helps you in two ways. First, it shows you care about their experience. Second, having the quick chat to provide immediate suggestion or solutions saves you from loosing your customer. Thus, holds on your customers maintaining your relationship and drives success for your business.

Summary

Consumer services are all about being there at the right time to answer your customer’s questions, deliver an exceptional experience when given the opportunity and then follow them up at the right time to secure an online review for your business. In the end, the goal is to get as many qualified and positive reviews as possible so that future prospects will choose your business over your competitors.

Live chat renders useful to your business by:

  • Increasing sales and revenue
  • Providing speedy customer support
  • Creating a better customer experience

Considering, chat is the fastest and effective communication tool to implement, then why you are not using it to talk to your customers.

If you are not using live chat already, now its good time to start!

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